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Our Values

Our values are essential to who we are and how we got to where we are today. They’re the values with which we greet our customers and with which we treat each other. Our OPTIC Standards:

  • Ownership – We treat the customer’s experience as a personal priority.
  • Professionalism – We deliver respectful, knowledgeable, and efficient service with a positive attitude.
  • Troubleshooting – We effectively identify the issue, use available resources, and persistently work to find a timely resolution.
  • Informative – We actively listen and provide consistent updates in a clear manner to ensure customers and other team members feel heard and stay informed.
  • Customer Experience – We provide an enjoyable and memorable experience that meets or exceeds customer expectations across every interaction.

Empower people

Make someone’s day

Show up and serve

Spark change

Why Cross Is a Great Place To Work

At Cross, we’re empowered to surprise and delight our customers on a regular basis. We go overboard to make them happy, because around here, that’s just what good neighbors do.

Do we find it rewarding? You bet bet we do!

What People Are Saying